An experienced brand builder with over 13 years in PR, marketing, and event management. With a solid background in journalism, Sara began her career at Gulf News, fine-tuning her expertise before taking on key roles at prominent government, semi-government organisations and private firms in the UAE, such as Barq UAE, Zayed University, Expo 2020 Dubai, the Ministry of Education, VPS Healthcare, the Department of Economy and Tourism, and the Government of Dubai Media Office.

Skilled in forging strategic relationships and delivering value in PR, events management, and marketing communications with a proven track record of brand-building initiatives, project execution, and client servicing across various sectors like education, healthcare, lifestyle, and hospitality.

Sara holds a master’s in Media and Communications with distinction from the University of Wollongong. She is an American University of Sharjah (AUS) graduate majoring in mass communication/journalism with a minor in Arabic language and literature.