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From REACTIVE to PROACTIVE

PureLab Transforms SICK CARE into PREVENTIVE CARE

Purelab Story

PURA: Your AI Health Companion

PureLab, a PureHealth asset, is pioneering a transformative approach to healthcare, shifting the focus from reactive sick care to proactive preventive care. This transition will include several key pillars:

PURA: Your AI Health Companion
PureHealth has designed PURA, the first AI health companion in the region. Through PureLab’s trusted laboratory diagnostics and AI, PURA calculates an individualized, unique “PureScore,” offering real-time health insights and personalized well-being strategies.


Also, we have partnered with Dell Technologies to integrate cutting-edge technology to detect diseases early, paving the way for personalized therapies.

PureLab’s Newborn and Genetic Screening (NBS) Center

Under PureLab’s stewardship, the UAE’s Newborn Screening (NBS) Center stands as a beacon of preventive neonatal health care with an unmatched commitment to early detection and intervention in cases of congenital disorders.

NBS has profoundly influenced newborn health outcomes through rigorous screening of over 1.44 million infants. As a result, it has effectively saved 19,742 babies with severe hereditary conditions.

Constantly integrating the newest medical developments, the NBS Center’s significant contributions underscore the UAE’s profound dedication to nurturing the health of its future generations, showcasing a model of preventive care excellence and innovation.

NBS Future Strategy 

  • National Neonatal Disease Early Detection Program: This initiative broadens neonatal care to include the latest scientific advancements, such as testing for genetic immunodeficiency disorders and spinal muscular atrophy disease.
  • Diagnostic Laboratories for Genetic Diseases: By utilizing Next Generation Sequencing (NGS), this technology has the potential to transform the identification and confirmation of genetic disorders, including hereditary blood diseases and infectious diseases.
    • It extends to offering genetic tests for cancer, genetic disorders during pregnancy, and preimplantation genetic diagnosis (PGD) for IVF, positioning PureLab and PureHealth at the forefront of genetic health and preventive care.

Our Commitment to a Life-Prolonging Healthcare

PureLab and PureHealth are dedicated to transforming healthcare through prevention. By harnessing technology and personalized medicine, we are extending lifespans and enriching lives, affirming our belief in a future where preventive care prevails so we can add life to years.

This transition is anchored in several key pillars:

Our Articles and Publications in this field

Our Impact in this field

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